Privacy Policy

This Privacy Notice for Meld Management Limited ("we", "us", or "our") describes how and why we might access, collect, store, use, and share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at http://www.meldsignal.com or any website of ours that links to this Privacy Notice
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@meldsignal.com.

Summary of key points

This summary provides key points from our Privacy Notice. You can find more detail by reading the full document below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? No. We do not collect or process special-category personal information (health, racial or ethnic origin, religious beliefs, political opinions, sex life, sexual orientation, genetic data, biometric data, or trade-union membership) from our customers.

Do we collect any information from third parties? Yes. As part of generating customer-commissioned strategic intelligence reports, we process publicly accessible content from social platforms (Reddit, TikTok, Instagram, YouTube, Pinterest) on the lawful basis of legitimate interest in market research. See Section 12 for the full safeguards we apply.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. See Section 4 for the full vendor list.

How do we keep your information safe? We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data-subject-access request to hello@meldsignal.com, or by contacting us using the details in Section 14.

Table of contents

1. What information do we collect?
2. How do we process your information?
3. What legal bases do we rely on to process your personal information?
4. When and with whom do we share your personal information?
5. Do we use cookies and other tracking technologies?
6. Do we offer artificial-intelligence-based products?
7. How long do we keep your information?
8. How do we keep your information safe?
9. What are your privacy rights?
10. Controls for Do-Not-Track features
11. Do United States residents have specific privacy rights?
12. Third-party public social data processing
13. Do we make updates to this notice?
14. How can you contact us about this notice?
15. How can you review, update, or delete the data we collect from you?

1. What information do we collect?

Personal information you disclose to us

In short: we collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:

• names
• email addresses
• company name

Sensitive information. We do not collect or process sensitive personal information (special-category data under UK GDPR) from our customers. Where publicly available social-media content we process under Section 12 incidentally references such categories, we apply the safeguards described there (no individual profiling, aggregate-only analysis).

Payment data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice here: https://stripe.com/privacy.

Meld Management Ltd does not store, process, or transmit payment card information directly. All payment processing is handled by Stripe, Inc., a PCI DSS Level 1 certified payment service provider. When you provide payment information, it is collected by Stripe through their secure payment interface; Meld Management Ltd receives only the transaction outcome (success/failure) and the resulting subscription or order state. Stripe acts as a separate data controller for payment card data and processes your information in accordance with Stripe's Privacy Policy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In short: some information — such as your Internet Protocol (IP) address and browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through similar technologies (see Section 5 for our position on cookies — short version: we use none from our own code).

The information we collect includes:

• Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings, and information about your activity in the Services (such as date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports — sometimes called "crash dumps" — and hardware settings).
• Device data. Information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
• Email engagement data. Opens, clicks, bounces, and delivery events on outbound transactional emails (e.g. "your report is ready" notification). Collected via Postmark, our email service provider. Used to verify deliverability and diagnose failed sends, not for marketing analytics.

Google API and YouTube API Services

MeldSignal uses YouTube API Services to collect publicly available video metadata (video titles and descriptions) relevant to a commissioned research category. This data is analysed in aggregate as described in Section 12, is retained for no longer than 30 days, and is never used to train or fine-tune AI models. Google's handling of data is described in the Google Privacy Policy.

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How do we process your information?

In short: we process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process the personal information for the following purposes. We may also process your information for other purposes only with your prior explicit consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We process your information so you can create and log in to your account, as well as keep your account in working order.
• To deliver and facilitate delivery of services to the user. We process your information to provide you with the requested service.
• To respond to user inquiries and offer support to users. We process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To send administrative information to you. We process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfil and manage your orders. We process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
• To save or protect an individual's vital interest. We process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
• AI data-processing. We process social-signal data into customer-commissioned strategic intelligence reports using algorithmic analysis and large language models.

3. What legal bases do we rely on to process your information?

In short: we only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law.

If you are located in the EU or UK, this section applies to you. The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. As such, we may rely on the following legal bases:

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Performance of a contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
• Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law-enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
• Legitimate interests. We may process publicly available social-media content under the lawful basis of legitimate interest in market research. See Section 12 for the full safeguards.

In legal terms, we are generally the "data controller" under European data-protection laws of the personal information described in this Privacy Notice, since we determine the means and purposes of the data processing we perform. This Privacy Notice does not apply to the personal information we process as a "data processor" on behalf of our customers — for those engagements, the customer is the controller, and our processing is governed by a separate data-processing agreement.

If you are located in Canada, this section applies to you. We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be the victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations
• We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments

4. When and with whom do we share your personal information?

In short: we may share information in specific situations described in this section and with the following third parties.

Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

The third parties we may share personal information with are as follows:

• AI service providers. Anthropic
• Cloud computing services. Render
• Database hosting. TenantsDB
• DNS and edge security. Cloudflare
• Invoice and billing. Stripe
• Transactional email delivery. Postmark
• Public social media data collection. Apify
• Public video data collection (YouTube Data API). Google LLC
• EU GDPR Article 27 representative. Prighter

International transfers. Our databases and compute run in the European Union (Frankfurt, Germany). Some processors operate in the United States: our AI provider (Anthropic), payment processor (Stripe), and email provider (Postmark, operated by ActiveCampaign). Where personal data is transferred outside the United Kingdom or the EEA, we rely on the UK International Data Transfer Agreement or the EU Standard Contractual Clauses (the mechanism our AI provider uses), and on the UK Extension to the EU-US Data Privacy Framework for processors certified under it (Stripe and ActiveCampaign, which operates Postmark, are certified participants).

We also may need to share your personal information in the following situations:

• Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Do we use cookies and other tracking technologies?

In short: we use no cookies set by our own code. Our hosting providers may set strictly-necessary cookies for connection security.

We do not set any cookies, web beacons, or pixels from our own code. We do not use third-party analytics cookies. We do not use third-party advertising cookies. We do not allow third parties to serve advertising via our Services.

Our hosting provider (Render) and DNS proxy (Cloudflare) may set strictly-necessary cookies for connection routing, load balancing, and bot management. These are required for the Services to function securely and are exempt from consent requirements under PECR / GDPR ePrivacy.

We use browser localStorage to maintain your signed-in state between visits, which is similar in function to a cookie but is governed by your browser's storage controls. You can clear it via your browser's privacy settings.

Specific information about the technologies we use and how you can refuse them is set out in our Cookie Notice.

6. Do we offer AI-based products?

In short: we offer products, features, and tools powered by artificial intelligence, machine learning, or similar technologies.

As part of our Services, we offer products, features, and tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with strategic intelligence. The terms in this Privacy Notice govern your use of the AI Products within our Services.

Use of AI technologies. We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

Our AI Products are designed for the following functions:

• Text and content generation
• Classification and categorisation
• Search and discovery
• Data analysis and insights

How we process your data using AI. All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreement with third parties. We do not use customer brief content to train external models.

7. How long do we keep your information?

In short: we keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than twelve (12) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In short: we aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. What are your privacy rights?

In short: depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data-protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, (iv) if applicable, to data portability, and (v) not to be subject to automated decision-making. If a decision that produces legal or similarly significant effects is made solely by automated means, we will inform you, explain the main factors, and offer a simple way to request human review. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details in Section 14.

We will consider and act upon any request in accordance with applicable data-protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data-protection authority or the UK data-protection authority (the Information Commissioner's Office — ICO).

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent. If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details in Section 14.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications. You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details in Section 14. You will then be removed from the marketing lists. However, we may still communicate with you, for example to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Account information. If you would at any time like to review or change the information in your account or terminate your account, log in to your account settings and update your user account. When you delete your account from your account settings, we hold it for thirty (30) days before permanent deletion. During those thirty days you can reactivate it by signing back in. After that, your account, briefs, and reports are permanently deleted. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at hello@meldsignal.com.

10. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web-browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

11. Do United States residents have specific privacy rights?

In short: if you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to Section 1.

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	YES
B. Personal information as defined in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	NO
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data	NO
D. Commercial information	Transaction information, purchase history, financial details, and payment information	YES
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements	YES
G. Geolocation data	Device location	NO
H. Audio, electronic, sensory, or similar information	Images and audio, video or call recordings created in connection with our business activities	NO
I. Professional or employment-related information	Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us	NO
J. Education information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics	NO
L. Sensitive personal information	Account login information	YES

We only collect sensitive personal information, as defined by applicable privacy laws or the purposes allowed by law or with your consent. Sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. You may have the right to limit the use or disclosure of your sensitive personal information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels
• Participation in customer surveys or contests
• Facilitation in the delivery of our Services and to respond to your inquiries

We will use and retain the collected personal information as needed to provide the Services or for:

• Category A — 12 months after termination
• Category D — 12 months after termination
• Category F — 12 months after termination
• Category G — 12 months after termination
• Category L — 6 months

Sources of personal information

Learn more about the sources of personal information we collect in Section 1.

How we use and share personal information

Learn more about how we use your personal information in Section 2.

Will your information be shared with anyone else? We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in Section 4.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

Meld Management Ltd does not sell or share personal information for advertising, marketing, or behavioural profiling. All third-party disclosure is limited to service providers under contractual data-processing agreements (see Section 4).

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.

Your rights

You have rights under certain US state data-protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request the deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to non-discrimination for exercising your rights
• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

Depending upon the state where you live, you may also have the following rights:

• Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
• Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
• Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
• Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
• Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
• Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
• Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial-recognition feature (as permitted by applicable law, including the privacy law in Florida)

How to exercise your rights

To exercise these rights, you can contact us by submitting a data-subject-access request, by emailing us at hello@meldsignal.com, or by referring to the contact details at the bottom of this document.

Under certain US state data-protection laws, you can designate an authorised agent to make a request on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with applicable laws.

Request verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorised agent, we may need to collect additional information to verify your identity before processing your request, and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data-protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at hello@meldsignal.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

12. Third-party public social data processing

As part of generating customer-commissioned strategic intelligence reports, the Services scrape publicly accessible content from third-party social platforms (Reddit, TikTok, Instagram, YouTube, Pinterest). This scraped data may contain personal information about individuals who are not Meld Management Ltd customers (the platform users who posted the content). Meld Management Ltd processes this third-party data on the lawful basis of legitimate interest in market research, subject to the following safeguards:

No individual profiling. Scraped content is aggregated into category-level themes for analysis. The platform does not generate intelligence about specific named individuals, and the Terms of Service prohibit Customers from using the Services for this purpose.

Audience-fit filtering. During analysis, the platform applies an audience-demographic veto to exclude signals whose source brand's primary audience conflicts with the brief's audience, particularly for regulated categories (alcoholic beverages, tobacco, gambling, pharmaceuticals). Excluded signals are not analysed and, like all raw signals, are deleted within 30 days.

Notification exemption. Under UK GDPR Article 14(5)(b), Meld Management Ltd does not individually notify each third-party data subject whose public content is processed, because such notification would involve disproportionate effort at scraping scale. This is consistent with established research-purpose practice for legitimate-interest processing of publicly available data.

YouTube API Services. The Services use YouTube API Services to collect publicly available video metadata (titles and descriptions). Google's handling of this data is described in the Google Privacy Policy. Per the YouTube API Services Terms of Service, YouTube-sourced data is retained for no longer than 30 days, after which it is deleted or refreshed (an automated daily purge). You may request deletion of stored YouTube-sourced data at any time via hello@meldsignal.com.

Retention and report evidence. Raw scraped signals are deleted within 30 days. Quotes cited as evidence in a delivered report are preserved with that report for its lifetime.

Data subject rights remain available. Any third-party data subject whose public content has been processed by the platform may request access, correction, or deletion via hello@meldsignal.com; Meld Management Ltd will respond within 30 days as required by UK GDPR.

13. Do we make updates to this notice?

In short: yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at hello@meldsignal.com, by phone at 07388 324859, or by post at:

Meld Management Limited Data Protection Officer 22 Highbury Grove London N5 2ER United Kingdom

If you are a resident in the European Economic Area, we are the "data controller" of your personal information. We have appointed Prighter Group (iuro Rechtsanwälte GmbH) as our EU GDPR Article 27 Representative and your point of contact for data-subject rights within the European Union. Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, or make use of your data-subject rights, please visit https://app.prighter.com/portal/11996385131 or write to Prighter Group, Schellinggasse 3, 1010 Vienna, Austria.

15. How can you review, update, or delete the data we collect from you?

You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please email hello@meldsignal.com.